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Outstanding Personal Development for students


We support schools and colleges to set up an 'Aspirations programme', using novel data on young people's needs, interests and ambitions 'Beyond the Grades' to help you increasingly tailor and measure the impact of your work.

We aim to deliver Ofsted 'Outstanding' for PD with our schools, and for the work to be inspiring not a chore!

How will Aspirations help my school?

Aspirations takes the hassle out of planning and coordinating a brilliant and targeted personal development offer, so you can focus on delivering the support that will benefit your students  the most.  

It helps schools and colleges deliver careers, PSHE, enrichment and wellbeing programmes—both in person and online—based on students' interests, needs and ambitions. It does this by providing you with the software, templates and training you need to capture your students' voices and use that information effectively.  

Even better, impact measurement and reporting is all built in—so you'll be able to see the difference you're making, and use that evidence to drive continued improvements.

Aspirations in numbers


Secondary schools and sixth-form colleges shaping their support offer to student needs


Students with a personal development planner


Online resources and school activities made available to students

Hear what our schools say

Case study: Salford City Academy (KS3-4)

Salford City Academy have used Aspirations to completely rethink their approach to student development, with exceptional results.


Drop in absenteeism


Fewer exclusions


Reduction in NEET


Higher after-school club participation

Data captured from the students has been used to:

  • Create an extensive programme of clubs and activities for students, based entirely on their interests and requests. Encouraging participation was a  challenge to start—it wasn't the 'norm' for many—but it's now a part of school culture, with two-third regularly attending after school clubs after just one year 

  • Plan targeted “Aspire Days” each term, combining trips, visits, careers fairs and other enrichment activities

  • Ensure every student gets the individual support they need. For example, data showed 135 disadvantaged students had never had a 'proper' conversation about their future—so the school arranged for all of them to have 1:1 career support with a trained advisor


You can see what Aspire means to Salford’s students in the video—although their results  speak for themselves!

Why we do what we do

“Aspirations is already changing everything we do. It’s even changing me as a teacher and leader—how I act, how I think—everything”

Assistant Principal

At East, we are driven by a belief that every child in the UK should be given the opportunities and the support they need to find their passions, recognise their strengths, and fulfil their ambitions—regardless of their circumstances.

Our flagship programme, Aspirations, helps schools and colleges deliver and improve personal development opportunities based on their students' interests, needs and ambitions—and use data to know that it's working.

Our partners

Co-developed by teachers and school leaders, in partnership with...

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Our programmes are

  • Student led

  • Outcomes focussed

  • Evidences impact with data (examples here)

  • Many ways to deliver- we work around you

  • Synchronises with your MIS 

  • Low admin once you're setup (promise!) 

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